30 Years of Craft
Insight
As a Creative Marketing Leader, I believe effective marketing starts with understanding not only a brand’s identity and creative vision, but audience psychology as well.
My approach combines intuitive brand exploration with strategic creative direction - whether leading teams or developing creative work directly.
Measured Impact
Drawing from 30+ years of multi-disciplinary expertise, I craft visual experiences that align users with brand vision and drive measurable business results.
01
Design Mastery
30+ Years Across Industries
Story
My professional career has taken me from character modeling and texture work for Hollywood blockbusters like The Race to Witch Mountain and Speed Racer, to working on AAA games like Grand Theft Auto. Beyond this space, I've been a designer, from essential graphic design and enterprise UI, to product and package design for consumer markets.
Character Texture Artist
Character Previsualization
Character & Asset modeling
Capabilities Gained
Working at this range and scale has given me the ability to see a project from various altitudes; from a pixel's perspective, all the way to the conceptual big picture. This experience has given me fluency in fundamental design principles - from color theory and gestalt to character development and motion.
With this broad fluency, I'm afforded the confidence to guide creative decisions with genuine authority.
My professional career has taken me from character modeling and texture work for Hollywood blockbusters like The Race to Witch Mountain and Speed Racer, to working on AAA games like Grand Theft Auto. Beyond this space, I’ve been a designer, from essential graphic design and enterprise UI, to product and package design for consumer markets.
Working at this range and scale has given me the ability to see a project from various altitudes; from a pixel's perspective, all the way to the conceptual big picture. With this broad fluency, I’m afforded the confidence to guide creative decisions with genuine authority.
02
Technical + Enterprise Evolution
Fortune 500 Scale
Story
Enterprise-scale work at Fortune 500 companies like Sutter Health and Xerox expanded my understanding of user psychology and system complexity. At Sutter Health, designing interfaces that worked intuitively for nurses, doctors, secretaries, and management required deep focus group research into how different audiences react to visual design.
Interface and web system design
At Xerox/ASC, deconstructing massive legacy applications and architecting new user experiences from wireframe to completion for California's DHCS systems taught me to balance complex technical requirements with user needs.
Interface design and development
Capabilities Gained
This work developed my understanding of user psychology through actual research rather than assumption, the ability to design for diverse mindsets simultaneously, and expertise in creating scalable systems that serve multiple stakeholder needs across enterprise environments.
Working at this scale reinforced a key principle: developing for diversity through universal design, resolving abstract concepts into cross-functional solutions that serve real business objectives.
03
Strategic
Leadership
Marketing Director
Story
Marketing leadership began with creating Cloud Vapory from zero - developing brand identity, product positioning, and go-to-market strategy that achieved international distribution in 11 countries within 6 months.
Vehicle wrap brand campaign
This evolved into transforming Vulcan Vents from an unknown product into market-dominating brand through strategic creative campaigns and educational marketing, driving 400% growth over 3 years. Currently leading strategic positioning for FireStorm Building Products, developing comprehensive wildfire defense solutions for evolving market opportunities.
Tradeshow booth buildout design
Capabilities Gained
This progression developed end-to-end brand development from concept to market success, strategic creative campaign development, market category creation and positioning, educational marketing strategies, team leadership across different business contexts, international market expansion, and strategic positioning for evolving markets.
Applied psychology, comprehensive brand development experience, and technical-creative expertise converge to drive complete brand creation and marketing - from initial concept through market dominance.
This unique combination of creative fluency, an intimate grasp of user psychology, and strategic marketing leadership affords a comprehensive approach to creative marketing.
I understand what audiences need to experience at both emotional and rational levels, then craft complete brand strategies that deliver those precise outcomes.
Whether leading creative teams or developing campaigns directly, my approach integrates technical expertise, creative vision, and applied psychology to build brands that don't just communicate - they connect, promote engagement, and drive results.